Monetisation · Revenue model · Component
The stream map
Every distinct way money arrives, including the small ones that were never designed and are rarely reported.
The deliverable
What it is
Organisations usually know their main stream and are vague about the rest. Setup fees, overages, professional services and support contracts accumulate without ever being designed.
Mapping them reveals two things: which streams carry margin the main one does not, and which exist only because nobody has revisited them.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The streams
Each distinct source of revenue, with what triggers it.
3 attributes: Stream · Annual value · Designed or inherited
LearnThe recurrence
Whether each stream repeats, and how predictably.
3 attributes: Recurrence · Cycle · Variability
LearnThe dependencies
Which streams depend on which — where removing one would remove another.
2 attributes: Depends on · Dependency type
Learn
Mark each stream as designed or inherited. The inherited ones are where unmanaged margin usually sits.
The other components in revenue model
The metric decision
What the customer is charged for — the unit of value — decided explicitly rather than inherited from whoever was here first.
LearnThe incentive check
What the revenue model makes the organisation itself do — which is at least as consequential as what it makes customers do.
Learn