Revenue quality · The retention record · Element
The retention rates
Gross and net revenue retention, alongside logo retention.
The part
What it is
Gross retention shows what is lost; net includes expansion and can conceal severe loss beneath strong growth in a few accounts.
All three should be reported together. Any one alone can be made to tell a flattering story.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
Gross revenue retention
What stays before expansion, which is the honest loss measure.
Percentage shared typeNet revenue retention
Including expansion, which is what determines growth without new sales.
Percentage shared typeLogo retention
By count, which diverges from revenue retention and is worth seeing.
Percentage shared type