Differentiation · The difference statement · Element
The durability
How long the difference is likely to hold, and what protects it.
The part
What it is
A difference anyone could copy in a quarter is a head start rather than a position, and it should be spent accordingly.
What protects it — accumulated data, relationships, scale, regulation, a hard-won capability — determines how it should be invested behind.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
Expected hold
A rough honest estimate, which shapes how much to invest behind the claim.
Duration shared typeProtection
What actually makes it hard to copy, as distinct from what makes it hard to notice.
Text shared type