The offer · The value map · Element
The link
A specific connection between one offer element and one pain or gain.
The part
What it is
Links must be one-to-one to be checkable. An element that “addresses customer needs” has not been mapped.
An element with no link is either unnecessary or serves a need nobody wrote down; both are worth knowing.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
Offer element
The specific part of the offer, so the claim can be traced to something concrete.
Reference shared typePain or gain
The specific need addressed, in the customer’s terms rather than yours.
Reference shared typeRelieves or creates
Whether this removes a pain or produces a gain — different claims, different evidence.
Choice shared type