The offer · The value map · Element
The strength
How completely the element addresses the need, honestly assessed.
The part
What it is
Partial relief is the normal case, and describing it as complete is what produces the gap between the pitch and the first month of use.
Strength ranked against severity is what identifies the proposition: strong links to severe pains are the whole message.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
Strength
Complete, substantial or partial — stated so the pitch matches the experience.
Choice shared typeImprovement
How much of the pain is removed, in the unit the pain was measured in.
Measure shared typeConfidence
Whether the strength is measured with customers or asserted internally.
Confidence shared type