The audiences

Who needs to see each win, and why.

The part

What it is

Different audiences need different framing. The board wants to know the approach is working; the team wants to know the effort produced something.

Naming the audience per win rather than broadcasting to everyone is what keeps the communication credible.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Audience
The stakeholder group being addressed.
Reference shared type
What they need to hear
The point that matters to this group specifically.
Text shared type