Reading their strategy · The prediction · Element
The expectation
What the competitor is expected to do.
The part
What it is
Specific enough to be wrong: a market entered, a product launched, a price moved, a segment abandoned.
With a horizon, since a prediction with no date cannot fail.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.