The competitor set · The set · Element
The share of losses
Where deals actually go, which is what ranks the set.
The part
What it is
Loss data is unflattering and reliable. It routinely shows that the most-discussed competitor takes fewer deals than an unglamorous alternative.
The reason given by the buyer and the reason recorded internally differ, and both are worth keeping.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.