What moves people forward · The triggers · Element
The events
What actually started the search.
The part
What it is
A person left, a system failed, a contract came up, an audit was announced, growth broke something. Specific and dateable.
These are discoverable by asking recent buyers what was happening when they started looking.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.