The presence

How the organisation is present when the trigger fires.

The part

What it is

Being retrievable at the moment a trigger fires is what mental availability actually buys, and it is built long before the trigger.

The alternative is detecting triggers externally, which works for some and is impossible for most.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Approach
Being remembered, being findable, or detecting the trigger.
Choice shared type
How
What the organisation actually does to be present.
Text shared type
Effectiveness
How often it works, where that is measurable.
Measure shared type