What moves people forward · The triggers · Element
The window
How long the trigger keeps the buyer receptive.
The part
What it is
Some windows are weeks and some are a full budget cycle. Outside the window the buyer has either solved it or set it aside.
This determines whether a channel can respond in time, which is frequently the real constraint.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.