Testing and incrementality · The result · Element

The noise band

How much those sets normally differ anyway.

The part

What it is

Measured from the period before the test. A difference inside this band is not a finding regardless of how convenient it is.

This is the step that separates a holdout from an anecdote about two regions.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.