Testing and incrementality · The result · Element
The noise band
How much those sets normally differ anyway.
The part
What it is
Measured from the period before the test. A difference inside this band is not a finding regardless of how convenient it is.
This is the step that separates a holdout from an anecdote about two regions.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the result
The difference
What the test and control actually produced.
LearnThe verdict
What the test concluded.
Learn