Testing and incrementality · The result · Element
The difference
What the test and control actually produced.
The part
What it is
In absolute terms and as a percentage, since a large relative difference on small volumes is not evidence.
Reported for the whole period rather than for the best sub-period within it.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the result
The noise band
How much those sets normally differ anyway.
LearnThe verdict
What the test concluded.
Learn