Segment value · The ranking · Element
The two orders
The revenue ranking against the contribution ranking.
The part
What it is
Presented side by side, because the comparison is the finding and neither list alone shows it.
A segment high on revenue and low on contribution is where the most effort is being spent for the least return.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the ranking
The ratio
Lifetime value against acquisition cost, per segment.
LearnThe reallocation
What changes as a result.
Learn