Moments that matter · The priorities · Element
The value
What improving each is worth.
The part
What it is
Estimated from how many customers hit it and what happens when they do — abandonment, a support contact, or a departure.
The estimate is rough and it is what distinguishes a priority from a preference.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.