Winding down · The explanation · Element

The reaction

What members do.

The part

What it is

Complaints, cancellations, public comment and a redemption surge. All four are predictable and can be planned for.

Loss aversion means the reaction is disproportionate to the value, which is a fact about people rather than a failure of communication.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.