Omnichannel Integration · The seams · Component
The cost
How many customers hit each and what it costs when they do — because that is what decides which seams are worth closing.
The deliverable
What it is
Seams are prioritised internally by how untidy they look and should be prioritised by how much they cost.
The cost is volume multiplied by consequence, and consequence includes support contacts, abandonment and the occasional departure.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The volume
How many customers encounter it.
3 attributes: Customers affected · Of journeys · Source
LearnThe consequence
What happens when they hit it.
3 attributes: Consequence · Cost per occurrence · Escalates
Learn
Seams are prioritised internally by how untidy they look. They should be prioritised by what they cost.