Omnichannel Integration · The seams · Component

The cost

How many customers hit each and what it costs when they do — because that is what decides which seams are worth closing.

The deliverable

What it is

Seams are prioritised internally by how untidy they look and should be prioritised by how much they cost.

The cost is volume multiplied by consequence, and consequence includes support contacts, abandonment and the occasional departure.

One level in

What it is made of

Each element is a constituent part of the component. Follow one to see the attributes it carries.

  1. The volume

    How many customers encounter it.

    3 attributes: Customers affected · Of journeys · Source

    Learn
  2. The consequence

    What happens when they hit it.

    3 attributes: Consequence · Cost per occurrence · Escalates

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  3. The closing cost

    What fixing it would take.

    3 attributes: Cost to close · Type of cost · Payback

    Learn

Seams are prioritised internally by how untidy they look. They should be prioritised by what they cost.