Personalization · The limits · Component
The exclusions
What the organisation will not personalise on — written down, because otherwise each new capability is applied because it is available.
The deliverable
What it is
Sensitive inference — health, financial difficulty, personal circumstances — is technically possible from ordinary behavioural data and is not worth the consequence.
Without a written exclusion list, each new capability is applied because it produces a measurable improvement, and the aggregate is something nobody chose.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The sensitive
Inferences that are ruled out absolutely.
3 attributes: Category · Inferable · Blocked technically
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Sensitive attributes are inferable from very ordinary behavioural data. The exclusion has to be explicit.
The other components in the limits
The visibility
Whether the customer can see why they are seeing this — because unexplained relevance is unsettling and explained relevance is not.
LearnThe reasoning
Why each limit exists, so it is not eroded by the next capability that makes crossing it easy.
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