What is personalised · The benefit · Element
The customer gain
What the customer gets.
The part
What it is
Less searching, fewer irrelevant options, faster completion. Stated concretely rather than as relevance.
Where nothing concrete can be named, the personalisation serves the organisation only.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the benefit
The organisation gain
What the organisation gets.
LearnThe maintenance
What keeping the variant current costs.
Learn