What is personalised · The benefit · Element
The organisation gain
What the organisation gets.
The part
What it is
Conversion, larger orders, retention. Legitimate and worth stating rather than disguising as relevance.
Where only this side has a benefit, the personalisation should be held to a higher standard on the limits.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the benefit
The customer gain
What the customer gets.
LearnThe maintenance
What keeping the variant current costs.
Learn