Early and late · The early cost · Element
The burn
What operating in an unready market costs per period.
The part
What it is
Longer sales cycles, more education, lower conversion and higher acquisition cost. All four are consequences of being early.
Estimated rather than assumed to be the same as a mature market, which they never are.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the early cost
The wait
How long before the market arrives.
LearnThe runway
Whether the organisation can fund the wait.
Learn