Early and late · The late cost · Element

The requirement

How much better a late entrant has to be.

The part

What it is

Substantially, and by more than most late entrants assume. A marginal improvement does not overcome switching costs.

The threshold rises with how long the incumbent has been established.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.