Early and late · The late cost · Element
The incumbent
What is already established.
The part
What it is
Who holds the position, how strongly, and what would make a customer switch.
A weakly held position is a very different proposition from an entrenched one, and the difference is knowable.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the late cost
The requirement
How much better a late entrant has to be.
LearnThe advantage
What being late is worth.
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