Market readiness · The existing spending · Element
The dissatisfaction
How they feel about what they currently pay for.
The part
What it is
Resented spending is displaceable; tolerated spending is not. The difference matters more than the amount.
Established by asking what they would change about the current arrangement.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.