Market readiness · The existing spending · Element
The spend
What is being spent today.
The part
What it is
On products, services, staff time or workarounds. All four are budget already allocated to the problem.
Internal effort is the largest and least visible category and is what most new products actually displace.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the existing spending
The budget holder
Whose budget it comes from.
LearnThe dissatisfaction
How they feel about what they currently pay for.
Learn