Market Timing · Market readiness · Component
The prerequisites
What has to exist for the solution to work at all — each one checkable, and their absence is the answer.
The deliverable
What it is
Solutions depend on things outside themselves: an enabling technology, a regulatory permission, a behaviour that has become normal, or infrastructure being widespread enough.
Each prerequisite is checkable and the check is quick. Where one is absent, the timing question is answered without further analysis.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The blocker
Which absent prerequisite is decisive.
3 attributes: Prerequisite · Could we build it · Cost to build
Learn
Write the prerequisites before the market research. A missing one makes the research unnecessary.
The other components in market readiness
The problem awareness
Whether buyers already know they have the problem — because if you have to explain it first, someone else will sell to the educated market.
LearnThe existing spending
What is already being spent on the problem today — the strongest readiness evidence available.
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