Market readiness · The problem awareness · Element
The current behaviour
What buyers do about the problem now.
The part
What it is
Nothing, a workaround, or paying for something inadequate. The third is the strongest readiness signal available.
Money already being spent badly on a problem means the problem is recognised and budgeted.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the problem awareness
The recognition
Whether buyers name the problem themselves.
LearnThe education cost
What teaching the market would take.
Learn