The recognition

Whether buyers name the problem themselves.

The part

What it is

Unprompted, in an open conversation about their situation. Prompted recognition is universal and means nothing.

Where a minority recognise it, the market is early rather than absent, which is a different and more hopeful position.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Name it unprompted
Share who raise the problem themselves.
Percentage shared type
Asked
How many were interviewed.
Number shared type
Their words
How they describe it, which is what marketing has to match.
Text shared type