Mission Statement · Keeping it current · Component
The explanation
What changed and why, in a form that can be given to anyone who asks — because people notice, and being unable to explain it is worse than the change.
The deliverable
What it is
Long-standing employees, customers and partners notice when the mission changes, and they draw a conclusion about whether the organisation knows what it is doing.
A short account of what changed and why turns that conclusion from doubt into information, and it costs an afternoon.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The previous version
How the old mission is treated.
3 attributes: Treatment · Where kept · What it got right
Learn
Tell employees before anything external. Finding out from the website is what produces the reaction you were avoiding.
The other components in keeping it current
The triggers
The events that require the mission to be checked against the organisation — because the calendar is not one of them.
LearnThe version record
Each version with its dates and what prompted the change — because the sequence says how often the organisation has redefined itself.
Learn