Mission Statement · Recognisability · Component
The diagnosis
Whether the statement is wrong or the organisation has moved — both occur, and they call for opposite responses.
The deliverable
What it is
The instinct is to rewrite the sentence, because that is the cheap end of the problem. Sometimes it is right, and sometimes it is how an organisation ratifies a drift nobody chose.
Distinguishing the two requires asking whether the organisation is where it intended to be, which is a strategy question rather than a wording one.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The drift
Where the organisation moved, if it did.
3 attributes: What changed · Since · Deliberate
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Rewriting the sentence is the cheap end of the problem, and sometimes it ratifies a drift nobody chose.
The other components in recognisability
The reading
What people doing the work say when asked to find themselves in it — collected verbatim, because the summary is where the finding disappears.
LearnThe gap
What the mission omits, and what it claims that nobody does — the two directions in which a statement stops being true.
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