Mission Statement · Recognisability · Component
The reading
What people doing the work say when asked to find themselves in it — collected verbatim, because the summary is where the finding disappears.
The deliverable
What it is
The test costs an afternoon and produces a clearer picture of the organisation than most strategy exercises. Read the mission to people doing different jobs and ask what is missing.
Asking whether they agree produces agreement. Asking what the sentence leaves out produces information.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The answers
What they said, in their own words.
3 attributes: Answer · Found themselves · What is missing
LearnThe rate
What proportion could find their work in it.
3 attributes: Recognition rate · Tested · Previous rate
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Ask what the sentence leaves out. Asking whether they agree with it produces agreement and nothing else.
The other components in recognisability
The gap
What the mission omits, and what it claims that nobody does — the two directions in which a statement stops being true.
LearnThe diagnosis
Whether the statement is wrong or the organisation has moved — both occur, and they call for opposite responses.
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