Scope · The definition · Element
The customer group
Which customers the business serves.
The part
What it is
Defined by something durable — size, situation, sector — rather than by a channel or a product they currently buy.
This overlaps with the mission’s audience deliberately: the mission states it in a sentence, the scope states it as a boundary.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.