The need

Which need the business serves.

The part

What it is

The need outlives the product that currently serves it, which is why defining the business around it is the protection against being replaced.

It should be stated in the customer’s terms and without naming the organisation’s category.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Need
What the customer is trying to get done.
Text shared type
Product-independent
Whether the need would still exist without your category.
Choice shared type
Links to
The customer jobs work, where the same need is analysed in detail.
Reference shared type