Scope · The definition · Element
The means
How the business serves the need.
The part
What it is
The technology, method or channel currently used. This is the dimension most likely to change and the one most organisations define themselves by.
Naming it as one of three, rather than as the definition, is what keeps a change of means from feeling like a change of business.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the definition
The customer group
Which customers the business serves.
LearnThe need
Which need the business serves.
Learn