The statement · The vivid description · Element
The changes
What is different for each group when the vision is reached.
The part
What it is
Customers, employees, the market and the organisation itself. Naming the difference for each is what stops the vision being about the organisation alone.
The most useful entry is usually what has stopped being difficult, because that is specific and checkable.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
What is different
The specific change, ideally something that stopped being difficult.
Text shared type