The honesty check

Whether the description would embarrass anyone who read it in five years.

The part

What it is

Vivid descriptions age badly when they describe an organisation nobody would recognise. Reading a previous one is the fastest way to calibrate.

The test is whether someone inside would defend it in a conversation with a sceptical customer.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Defensible
Whether people inside would defend it to a sceptic.
Choice shared type
What is overstated
The part that would be quietly dropped in conversation.
Text shared type
Checked by
Who read it critically, ideally including someone outside leadership.
Person shared type