About
The Omnigoal is written and maintained by Andreas Baggesen. It began as a structure for his own work in business strategy and development, and is published so that others can use it, teach it, argue with it and improve it.
The version changes when an object or module is added, moved or removed — not when a text is improved — so a citation keeps pointing at the same structure.
Cite the version you used. Where you refer to a particular object, add its address, for example Business Core · Finance · Cash flow, and the page URL.
Baggesen, A. (2026). The Omnigoal: A holistic framework for business strategy (Version 1.0). https://theomnigoal.comBaggesen, A. (2026) The Omnigoal: a holistic framework for business strategy. Version 1.0. Available at: https://theomnigoal.com@misc{baggesen2026omnigoal,
author = {Baggesen, Andreas},
title = {The Omnigoal: A Holistic Framework for Business Strategy},
year = {2026},
version = {1.0},
howpublished = {\url{https://theomnigoal.com}},
note = {Licensed under CC BY 4.0}
}Cite it as a structure for reasoning, not as evidence for a claim: it is descriptive rather than predictive and has not been empirically validated as a predictive model. The established models placed in it should be cited from their original sources, which each model page gives.
The written framework and its diagrams are published under the Creative Commons Attribution 4.0 International licence. You may use, teach, adapt and build on it, commercially too, as long as you name the author, link to the licence and say what you changed. The terms page has the details and a ready credit line.
The models placed in the framework belong to their originators. The Omnigoal describes them in its own words and is neither affiliated with nor endorsed by any of them.
Every part of a business is meant to have exactly one address. That rule is checked automatically each time the site is built: every object, module, component and model must resolve to one place, and two pages may not claim the same thing without the boundary between them being stated.
What the checks cannot find is a part of a business with no home at all, a connection left unnamed, or a model credited wrongly. Those are found by the people using it — please send them in.