A tool

The Omnigoal canvas

The whole framework on one sheet of paper: purpose in the middle, the eight cores around it, each with the question it puts to a strategy and the areas it is made of.

How to use it

  1. Print it in landscape on A4 or Letter, or larger if a team will stand round it. The layout scales to the paper.
  2. Write the purpose in the middle first. Everything else is read against it.
  3. Work round the cores in any order. Next to each area, write the position you hold — or leave it blank, which is also an answer.
  4. Where a single box is not enough, the worksheet for that core goes one level down.
Or go through the check on screen

The Omnigoal canvas

For

Date

Purpose

The reason the organisation exists, stated from the inside.

Goal Core

What are we trying to achieve, by when, and how would we know?

  • Short term goals
  • Long term goals
  • Tactical goals
  • Strategic goals

Purpose — at the centre

Business Core

What must we own, build, hire or partner for in order to deliver it?

  • HR
  • Value Proposition
  • Monetisation
  • Core Competencies
  • Business Assets
  • Operational Systems
  • Partners
  • Stakeholders
  • Finance
  • Supply Chain
  • Manufacturing Operations
  • Compliance
  • Technology
  • Organisation
  • Governance
  • Innovation

Brand Core

What do we intend to be understood as — and can we keep that promise?

  • Brand promise
  • Brand Identity
  • Brand Positioning
  • Brand Value
  • Brand Perception
  • Brand Narrative

Vision Core

What future is this for, and what will we decline on the way?

  • Vision Statement
  • Mission Statement
  • Culture
  • Responsibility

Market Core

Who is the customer, what else could they choose, and where do we meet them?

  • Market Opportunities
  • Competitors
  • Audience
  • Customer Journey
  • Marketing Channels
  • Content
  • Sales Channels

Omni Core

What will the customer actually experience, across every channel?

  • Customer Journey Mapping
  • Customer Feedback
  • Customer Support
  • UI and UX Optimization
  • Personalization
  • Loyalty Programs
  • Omnichannel Integration

Data Core

What do we measure, how often, and what result would change our mind?

  • KPI management
  • Data Collection
  • Performance Analysis
  • Reporting
  • Data Governance

Time Core

What comes first, what waits, and what breaks if we are late?

  • Project management
  • Market Timing
  • Golden Opportunities
  • Contingency Planning
  • Year Wheel

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen

A worksheet for each core

One page per area, with its working parts as prompts and what it touches in the other cores.

  • Goal CoreWhat are we trying to achieve, by when, and how would we know?
  • Business CoreWhat must we own, build, hire or partner for in order to deliver it?
  • Brand CoreWhat do we intend to be understood as — and can we keep that promise?
  • Vision CoreWhat future is this for, and what will we decline on the way?
  • Market CoreWho is the customer, what else could they choose, and where do we meet them?
  • Omni CoreWhat will the customer actually experience, across every channel?
  • Data CoreWhat do we measure, how often, and what result would change our mind?
  • Time CoreWhat comes first, what waits, and what breaks if we are late?