Worksheet

Business Core

What must we own, build, hire or partner for in order to deliver it?

How to use it

Each area of the Business Core gets its own page. Its working parts are set out as prompts — not a form to complete, but the things worth having a view on. The last part of each page lists what the area touches in the other cores, because a position taken here usually commits something there.

Read about the Business Core

The Omnigoal · Business Core · What must we own, build, hire or partner for in order to deliver it?

HR

The people the organisation has, the people it needs, and everything between the two. HR is where capability stops being an abstraction and becomes a headcount with names attached.

ForDate

  1. Workforce planning

    Working out what capability the organisation will need, when, and whether it currently has it.

  2. Recruitment and selection

    Finding and choosing people, and doing it in a way that predicts performance rather than comfort.

  3. Development

    Building capability in people already present, which is usually cheaper and slower than hiring it.

  4. Retention and engagement

    Keeping the capability the organisation has already paid for.

What this touches elsewhere

  • Organisation (Business Core) — HR supplies the people; how they are grouped, who decides what and how change is taken up is settled in Organisation.

  • Goal Core — Almost every tactical goal eventually becomes a question of who will do it.

  • Goal Core — Core values sit with purpose, and they are enacted through hiring and departure decisions, not through statements.

  • Brand Core — How the organisation treats people is part of what it is understood to be.

  • Data Core — Capability, turnover and time-to-hire are measurable, and mostly are not measured.

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen

The Omnigoal · Business Core · What must we own, build, hire or partner for in order to deliver it?

Value Proposition

What the organisation offers, stated in terms of what it does for someone. A value proposition is a claim about the customer, not a description of the product.

ForDate

  1. Customer jobs and pains

    What the customer is trying to get done, and what makes it hard.

  2. The offer

    The products and services, and specifically how each relieves a pain or creates a gain.

  3. Differentiation

    Why this offer rather than the alternatives, including doing nothing.

  4. Proof

    What makes the claim believable to someone who has not bought yet.

What this touches elsewhere

  • Market Core — The target audience defines whose jobs and pains the proposition addresses.

  • Brand Core — The brand promise is the proposition made external and repeatable.

  • Omni Core — The journey is where the proposition is either delivered or contradicted.

  • Goal Core — A change of proposition is a strategic goal, not a marketing task.

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen

The Omnigoal · Business Core · What must we own, build, hire or partner for in order to deliver it?

Monetisation

How the organisation turns what it offers into money. Not the price, but the whole structure: what is charged for, by whom, how often, and on what basis.

ForDate

  1. Revenue model

    What the organisation charges for and on what basis — subscription, transaction, licence, outcome, or a mix.

  2. Pricing

    What is charged, and how the level is arrived at — cost, competition, or the value delivered.

  3. Margin structure

    What remains after delivery, and how that changes with volume.

  4. Revenue quality

    How predictable, recurring and concentrated the income is.

What this touches elsewhere

  • Goal Core — A purpose the monetisation model cannot sustain is one the company will quietly abandon.

  • Market Core — Willingness to pay is a market fact, discovered, not decided.

  • Data Core — Margin, retention and concentration are the measures this object lives or dies by.

  • Omni Core — How and when a customer is charged is part of what they experience.

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen

The Omnigoal · Business Core · What must we own, build, hire or partner for in order to deliver it?

Core Competencies

The things the organisation does better than most, that customers value and competitors struggle to copy. Not everything it is good at — only the few that produce advantage.

ForDate

  1. Identification

    Listing what the organisation actually does well, drawn from evidence, not self-image.

  2. Testing for advantage

    Putting each candidate through a structured test — is it valuable, rare, hard to imitate, and is the organisation set up to exploit it.

  3. Building

    Closing a capability gap, and choosing between building it, hiring it, partnering for it or acquiring it.

  4. Protecting

    Keeping a competency from eroding through departures, imitation or neglect.

What this touches elsewhere

  • Goal Core — A strategic goal that requires a competency the organisation lacks is a decision to build or buy it.

  • Market Core — Rarity is judged against competitors, not against the organisation’s own past.

  • Brand Core — A positioning claim unsupported by a real competency is one the operation cannot keep.

  • Business Core — What is not core is a candidate for partners or for the supply chain.

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen

The Omnigoal · Business Core · What must we own, build, hire or partner for in order to deliver it?

Business Assets

What the organisation owns and can put to work — premises, equipment, technology, intellectual property, capital. The things that remain when the people go home.

ForDate

  1. Asset register

    A current list of what the organisation holds, where it is, and who is responsible for it.

  2. Intellectual property

    What the organisation owns that is not physical — trademarks, patents, copyright, data, and the rights position around each.

  3. Utilisation

    How much each asset is actually used against what it could be.

  4. Lifecycle

    Acquisition, maintenance, replacement and disposal, planned rather than triggered by failure.

What this touches elsewhere

  • Technology (Business Core) — Owned systems are listed here as assets; how the technology estate is designed, sourced, secured and maintained is covered there.

  • Business Core — Assets are what core competencies are often built on, and what finance has to fund.

  • Data Core — Data is an asset, and one of the few that appreciates with use.

  • Time Core — Replacement cycles and maintenance windows are timing decisions.

  • Goal Core — A goal requiring capacity the asset base cannot provide is a capital decision in disguise.

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen

The Omnigoal · Business Core · What must we own, build, hire or partner for in order to deliver it?

Operational Systems

How the work actually gets done — the processes, tools and standards that turn intention into output without requiring a decision every time.

ForDate

  1. Process design

    Mapping how work actually moves through the organisation, as opposed to how it is supposed to.

  2. Tooling

    The tools a particular process runs on, and whether they fit the process or the process has bent to fit them.

  3. Standards and quality

    What good output looks like, defined precisely enough that two people would agree.

  4. Continuous improvement

    A rhythm for changing the process based on what it produces, rather than only when something breaks.

What this touches elsewhere

  • Goal Core — Most tactical goals land on an operational system, whether or not they say so.

  • Omni Core — What the customer experiences is produced by these systems, not by intentions about service.

  • Data Core — Process measures are what tell you whether a system is working before customers do.

  • Business Core — Systems, people and assets are the three things every operation runs on.

  • Technology (Business Core) — Tooling here is the tool a given process runs on; the technology estate as a whole is designed and run there.

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen

The Omnigoal · Business Core · What must we own, build, hire or partner for in order to deliver it?

Partners

The organisations the business depends on to do things it does not do itself. Partnership is a capability decision before it is a commercial one.

ForDate

  1. Partner selection

    Deciding what to partner for and with whom, starting from the capability gap rather than from who is available.

  2. The agreement

    What is committed on each side, over what period, and what happens if either stops delivering.

  3. Governance

    Who decides, how often the parties meet, and how disputes are resolved before they become disputes.

  4. Value review

    A scheduled question about whether the partnership is still worth it, asked whether or not anything is wrong.

What this touches elsewhere

  • Business Core — What is not a core competency is a candidate for a partner or for the supply chain.

  • Goal Core — A goal depending on a partner inherits that partner’s constraints and timelines.

  • Market Core — Some partners reach customers the organisation cannot reach alone.

  • Time Core — Contract terms and renewal dates are timing constraints on the whole plan.

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen

The Omnigoal · Business Core · What must we own, build, hire or partner for in order to deliver it?

Stakeholders

Everyone with a claim on the organisation or a stake in what it does — owners, employees, customers, suppliers, regulators, the surrounding community.

ForDate

  1. Identification

    Naming the groups with a stake, specifically enough to identify.

  2. Expectations

    What each group actually expects, established by asking, not by assuming.

  3. Engagement

    How much attention each group gets and through what channel, proportionate to their stake rather than their volume.

  4. Reporting

    What each outside group is told, how often, and in a form they will read — the message and the commitment to keep sending it.

What this touches elsewhere

  • Responsibility (Vision Core) — The organisation’s impact on society and environment, and what it discloses about it, is judged there; this object maps who holds a stake in it.

  • Goal Core — Purpose names who the organisation is for; this object names everyone it affects.

  • Brand Core — Perception is formed by stakeholders, not only by customers.

  • Data Core — Reporting is where measurement meets obligation.

  • Business Core — Compliance covers the stakeholders whose expectations are written into law.

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen

The Omnigoal · Business Core · What must we own, build, hire or partner for in order to deliver it?

Finance

Where the money is, where it comes from, where it is going, and whether there will be enough. Finance is the object that constrains every other one, usually silently.

ForDate

  1. Budgeting

    Allocating money to what the organisation intends to do, and holding that allocation as a decision rather than a ceiling to be argued upward.

  2. Forecasting

    Projecting where the numbers are heading, revised as reality arrives.

  3. Cash flow

    When money actually arrives and leaves, and how much runway that leaves.

  4. Financial reporting

    The financial statements other people rely on — management accounts for decisions, statutory accounts for obligation.

  5. Funding and capital

    Where capital comes from — retained cash, debt or equity — on what terms, and what each provider can require in return.

  6. Investment appraisal

    How proposals to commit capital are judged before approval — discounted cash flow, payback, the criteria a project must meet — and checked afterwards against what they actually delivered.

  7. Tax

    Tax as a consideration in strategic decisions: where the business is taxable, how its structure and intra-group flows are affected, which incentives apply, and the conduct it has chosen.

What this touches elsewhere

  • Long term goals (Goal Core) — An acquisition chosen under Build, buy or ally is valued and later reviewed with the method in Investment appraisal.

  • Goal Core — Resourcing decisions are made here; unfunded goals are goals in name only.

  • Business Core — Monetisation produces the revenue this object then has to manage.

  • Data Core — Financial measures are the most reported and the most often confused with performance.

  • Time Core — Runway is a date, and it constrains every other date in the plan.

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen

The Omnigoal · Business Core · What must we own, build, hire or partner for in order to deliver it?

Supply Chain

Everything between a supplier and a customer — sourcing, moving, holding and delivering. The part of the business most exposed to events nobody controls.

ForDate

  1. Sourcing

    Choosing suppliers and deciding how many.

  2. Logistics

    Moving things from where they are to where they are needed, at an acceptable cost and time.

  3. Inventory

    How much is held, where, and why.

  4. Resilience

    The capacity to keep operating when something in the chain fails.

What this touches elsewhere

  • Business Core — Suppliers are partners, and the terms sit in the same place as any other agreement.

  • Time Core — Lead times and contingency planning are the same conversation from two directions.

  • Omni Core — Delivery is often the most tangible part of what a customer experiences.

  • Data Core — Service level, lead time variability and stock turn are what tell you the chain is healthy.

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen

The Omnigoal · Business Core · What must we own, build, hire or partner for in order to deliver it?

Manufacturing Operations

Where things are actually made — capacity, flow, quality and the maintenance that keeps all three possible. Applies wherever the organisation produces rather than only assembles.

ForDate

  1. Capacity planning

    Working out how much the operation can produce, where the limit sits, and whether that matches what has been promised commercially.

  2. Production flow

    How work moves through the operation, and where it waits.

  3. Quality management

    Building quality in instead of inspecting it out, with defects caught as close to their source as possible.

  4. Maintenance

    Keeping equipment capable, on a plan, not on failure.

What this touches elsewhere

  • Business Core — Production runs on assets, and the supply chain feeds it.

  • Goal Core — Capacity is a hard limit on what any growth goal can promise.

  • Data Core — Yield, throughput and equipment effectiveness are among the most instrumented measures in any business.

  • Time Core — Changeovers, maintenance windows and lead times are all timing decisions.

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen

The Omnigoal · Business Core · What must we own, build, hire or partner for in order to deliver it?

Compliance

The obligations the organisation has no choice about — legal, regulatory, contractual and financial, environmental law included — and the controls that keep them met.

ForDate

  1. Regulatory mapping

    Establishing which obligations apply to this organisation, in these markets, at this size — and keeping the list current as any of those change.

  2. Controls

    The mechanisms that make compliance the default rather than a matter of individual diligence.

  3. Monitoring

    Checking that controls are actually operating, as distinct from existing.

  4. Incident response

    What happens when something goes wrong — detection, containment, notification and remediation.

What this touches elsewhere

  • Business Core — Controls live inside operational systems; obligations often flow through partners and the supply chain.

  • Data Core — Data governance is where much of modern compliance actually sits.

  • Brand Core — A compliance failure is a brand event before it is a legal one.

  • Responsibility (Vision Core) — Voluntary commitments, sustainability targets and ethics above the legal minimum are owned there; this object keeps what the organisation has no choice about.

  • Governance (Business Core) — The enterprise risk register is held there; compliance risks are entered in it, not kept in a register of their own.

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen

The Omnigoal · Business Core · What must we own, build, hire or partner for in order to deliver it?

Technology

The organisation’s tools and systems taken as a whole: what exists, how it connects, how each part was sourced, how it is protected, and what it will take to keep it working.

ForDate

  1. The technology estate

    The systems the organisation runs, the integrations between them, and the few principles that decide what may be added.

  2. Build, buy or subscribe

    Deciding for each capability whether to build it, license it or rent it as a service, with the whole cost over time and the cost of leaving counted before the commitment is made.

  3. AI and automation

    Where AI and automation are used, who stays accountable for what they do, how their quality is measured, and how each use is classified by risk.

  4. Security

    Information and cyber security as a capability: knowing what is worth protecting, holding a recognised baseline of controls, managing identity and access, and being able to restore.

  5. Technical debt and renewal

    What the estate owes to earlier decisions, which of those debts are worth repaying, and how ageing systems are replaced without stopping the business while it happens.

What this touches elsewhere

  • Business Core — Operational Systems, under Tooling, judges whether one tool fits one process. The estate here holds the organisation-wide catalogue that assessment refers to, so the same system is not listed twice.

  • Business Core — Business Assets keeps the asset register, the IP position and the lifecycle dates of held assets. Security and renewal here refer to those entries and add the attacker’s and the architect’s view of them.

  • Business Core — Compliance maps which rules apply — the AI Act and NIS2 among them — and owns breach notification under incident response. Governance sets the risk appetite that security and AI risks are reported against.

  • Data Core — Data Governance decides who owns which data, who may see it and how long it is kept. Technology owns the systems that enforce those decisions, and the AI register refers to them for the data each use draws on.

  • Time Core — Renewal is delivered as projects, planned and run under Project management. The roadmap here sets the sequence and the architecture; the schedule lives there.

  • Omni Core — Personalization and Customer Support are where much customer-facing AI appears. What the customer should experience is decided there; the oversight and evaluation of the underlying system are held here.

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen

The Omnigoal · Business Core · What must we own, build, hire or partner for in order to deliver it?

Organisation

How the business is put together to act: how work is grouped, who decides what, what is expected of those who lead, and how people take up a change once it has been decided.

ForDate

  1. Structure

    How work is divided into units and coordinated again: the basis for grouping, the spans and layers of management, and the mechanisms that link units whose work depends on each other.

  2. Decision rights

    Which recurring decisions exist, who makes each one, who must agree or be asked, and what authority is delegated below the board.

  3. Leadership

    What leadership is expected to do in this organisation, how the work changes from one layer to the next, and how leaders are judged against it.

  4. Adoption

    The human side of change: which groups are affected and how much, how far each has actually taken up the new way of working, what resistance is saying, and what holds the change in place afterwards.

What this touches elsewhere

  • HR (Business Core) — HR supplies the people and the capability; Organisation is the shape they work within. Structure says which roles exist, and HR’s workforce planning and recruitment fill them.

  • Governance (Business Core) — Ownership, the board and its reserved matters belong to Governance. The delegated authority schedule in Decision rights begins where the board’s reserved matters end.

  • Culture (Vision Core) — Culture holds the shared assumptions and norms; Organisation holds the formal structure and decision rights. Anchoring a change in the culture is Culture’s work, not Adoption’s.

  • Tactical goals (Goal Core) — Ownership in Tactical goals names the one owner of an initiative and its responsibility split. Decision rights here cover the recurring decisions that exist whether or not an initiative is running.

  • Goal Core — Kotter’s steps already sit here: urgency with Strategic goals · Diagnosis, the coalition’s resourcing with Tactical goals · Resourcing, short-term wins with Short term goals · Quick wins, and anchoring values with Purpose · Core values.

  • Stakeholders (Business Core) — Stakeholders · Engagement sets how each party is informed, consulted or involved. Adoption asks a later question: whether those whose daily work changes have taken the change up.

  • Project management (Time Core) — The RACI matrix in Project management assigns roles per task inside a project. Decision rights allocate standing decisions across the organisation.

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen

The Omnigoal · Business Core · What must we own, build, hire or partner for in order to deliver it?

Governance

Who ultimately owns the business, who oversees it on their behalf, and how the risk carried by the whole organisation is held. The layer above management that management answers to.

ForDate

  1. Ownership

    Who owns the business, in what proportions and with what rights, and what the owners expect in return.

  2. The board

    Who sits on it, what it has reserved to itself, how its year is structured, and whether it does its job well.

  3. Enterprise risk

    How much risk the owners are willing to carry, which risks the organisation actually holds across all its activities, and how the board keeps sight of both.

  4. Succession and exit

    Who takes over the leadership and the ownership when the current holders step back, and by which routes the owners could eventually leave.

What this touches elsewhere

  • Compliance (Business Core) — Regulatory mapping, controls, monitoring and incident response sit in Compliance. Enterprise risk receives compliance risk as one input and weighs it against the rest; it neither designs nor tests the controls.

  • Partners (Business Core) — Partners has its own Governance module, for the joint decisions inside one partnership. This object governs the organisation itself: a partnership’s steering group answers to management, and management answers here.

  • Organisation (Business Core) — Structure and decision rights below the board belong to Organisation. The board delegates authority to the chief executive here; how that authority is then divided is settled there.

  • Stakeholders (Business Core) — Owners are one stakeholder group among several. Identifying and engaging stakeholders, and reporting to them, belongs in Stakeholders; this object holds only the owners’ formal rights and their mandate to the board.

  • Contingency Planning (Time Core) — Slippage, buffers and fallback plans for the schedule are handled in Contingency Planning. A delay becomes an enterprise risk only where it threatens something the owners have set an appetite for.

  • Data Governance (Data Core) — Ownership, quality and permitted use of data are governed in Data Governance. The board sees data risk as an entry in the enterprise risk register, not as a separate regime.

  • Goal Core — The board approves the strategic goals, and the risk appetite sets how much may be staked on reaching them.

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen

The Omnigoal · Business Core · What must we own, build, hire or partner for in order to deliver it?

Innovation

The capability to produce new offers, processes and business models: where ideas come from, how they are tested, and how each one is scaled into operation or stopped.

ForDate

  1. Sources of ideas

    Where new ideas come from and how they reach someone who can act on them: customers, staff, suppliers, research, technology and adjacent markets.

  2. Experiments

    Breaking an idea into the assumptions it depends on and testing the riskiest one with the smallest test that could change the decision.

  3. Pipeline and gates

    The stages an idea passes through, the gates between them, and the criteria — kill criteria included — agreed before each gate is reached.

  4. Scaling or stopping

    The two ends of the route: moving a proven pilot into ordinary operation with a named owner, or ending a project cleanly and releasing what it held.

What this touches elsewhere

  • Value Proposition (Business Core) — A tested offer joins the value proposition at handover; from then on its jobs, claims and proof are kept there, not here.

  • Long term goals (Goal Core) — Growth horizons decides how much effort each horizon receives; the innovation pipeline is one of the main things that allocation is spent on.

  • Golden Opportunities (Time Core) — Exceptional external windows are recognised and seized there; one enters this pipeline only when it needs testing before it can be taken.

  • Project management (Time Core) — Once a gate funds defined work with an end, that work is run as a project there; the gate decision itself stays here.

  • Core Competencies (Business Core) — Building capability in general belongs to Core Competencies; innovation draws on competencies and sometimes reveals missing ones, without owning them.

  • Technology (Business Core) — The technology estate and the use of AI are held under Technology; new technology appears here as a source of ideas and as something a test may need.

  • Performance Analysis (Data Core) — The statistical method for controlled experiments is kept in Performance Analysis; this object decides which assumptions to test and what result would change a decision.

The Omnigoal · theomnigoal.com · CC BY 4.0 · Andreas Baggesen