Margin structure · The cost to serve model · Element

The service costs

Support, onboarding, account management and customisation — the costs that hide in overhead.

The part

What it is

These are where cost to serve actually differs between customers, and they are almost always allocated as an average, which defeats the purpose.

A rough time estimate per customer is far more informative than a precise average across all of them.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.