Revenue model · The incentive check · Element
The internal incentive
What the model rewards the organisation for doing.
The part
What it is
Follow the money one step: which internal behaviour increases revenue under this model, regardless of whether it increases customer value?
Where those two diverge, the divergence will win over time, because it is reinforced every period.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.