Revenue model · The incentive check · Element

The review

When the model was last examined for what it incentivises.

The part

What it is

Revenue models outlive the strategies they were designed for. A model appropriate at launch frequently obstructs the second phase of a business.

A periodic check is cheap. Discovering the misalignment through five years of product decisions is not.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.