Monetisation · Revenue model · Component
The incentive check
What the revenue model makes the organisation itself do — which is at least as consequential as what it makes customers do.
The deliverable
What it is
Revenue models shape internal behaviour quietly and completely. Charging for implementation hours makes efficient implementation a revenue loss, and no amount of stated values changes that arithmetic.
The check is uncomfortable because the finding is usually that a well-established stream is working against a stated priority.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The internal incentive
What the model rewards the organisation for doing.
3 attributes: Rewarded behaviour · Stream · Alignment
LearnThe conflict
Where the model works against something the organisation says it wants.
3 attributes: Conflict · Priority · Response
LearnThe review
When the model was last examined for what it incentivises.
2 attributes: Reviewed · Reviewed by
Learn
Revenue models outlive the strategies they were built for. Review what yours rewards, not just what it earns.
The other components in revenue model
The metric decision
What the customer is charged for — the unit of value — decided explicitly rather than inherited from whoever was here first.
LearnThe stream map
Every distinct way money arrives, including the small ones that were never designed and are rarely reported.
Learn