Revenue quality · The revenue split · Element

The trend

How the mix is shifting between categories over time.

The part

What it is

A shift towards one-off revenue is usually visible for several periods before it becomes a problem, and it is usually noticed after.

The shift matters more than the level, because it indicates which direction the business is being taken by its own sales activity.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.