Monetisation · Revenue quality · Component
The revenue split
Revenue broken down by how dependable it is — recurring, repeating and one-off held apart rather than summed.
The deliverable
What it is
A single revenue total treats contracted revenue and one-off project revenue as equivalent, which they are not — one supports planning and the other does not.
The split is what a buyer, a lender or a board looks at first, and organisations that only report the total are frequently surprised by that.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The categories
Contracted, repeating-but-uncommitted, and one-off revenue, held separately.
3 attributes: Category · Amount · Share
LearnThe commitment horizon
How far forward the contracted revenue actually extends.
3 attributes: Remaining term · Notice period · Committed value
LearnThe trend
How the mix is shifting between categories over time.
3 attributes: Mix change · Period · Reason
Learn
Recurring revenue with thirty days’ notice on every contract is monthly revenue. Report the notice period alongside the term.
The other components in revenue quality
The concentration measure
How much of the revenue depends on how few customers, channels or markets — the risk that only becomes visible when it arrives.
LearnThe retention record
What proportion of revenue stays, measured by revenue rather than by customer count — because those two numbers can point in opposite directions.
Learn