Purpose · Stakeholder rationale · Component

The stakeholder map

The named groups the organisation has taken on, with how much each is affected and how much influence each holds.

The deliverable

What it is

A stakeholder map is a list before it is a diagram. The value lies in having named the groups explicitly, because unnamed groups are the ones whose interests get overlooked without anyone deciding to overlook them.

Interest and influence are separate axes. A group with high interest and low influence is precisely the one an organisation is most likely to disappoint without noticing.

One level in

What it is made of

Each element is a constituent part of the component. Follow one to see the attributes it carries.

  1. The groups

    Each stakeholder group, named specifically enough to identify.

    3 attributes: Group name · Interest · Influence

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  2. Representation

    Who speaks for each group inside the organisation, and through what channel.

    2 attributes: Internal owner · Channel

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  3. Relationships

    Where groups depend on or conflict with one another.

    2 attributes: Between · Nature

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Check the representation column first. A group with no internal owner is unrepresented however carefully it was mapped.