Quarterly objectives · The measure per objective · Element

The reading

How often the measure is read during the quarter.

The part

What it is

A measure read only at quarter end provides no chance to act. Reading it monthly is usually the minimum that makes the quarter correctable.

Too frequent is also a failure mode: a weekly reading of a slow indicator produces noise that people learn to ignore.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.