Short term goals · Quarterly objectives · Component

The measure per objective

One indicator per objective that will settle whether it was met — agreed before the quarter starts.

The deliverable

What it is

One measure is a discipline rather than a simplification. Several allow an objective to be reported as succeeding on whichever one happens to be moving.

Agreeing it before the quarter is what stops it being chosen afterwards to fit the result.

One level in

What it is made of

Each element is a constituent part of the component. Follow one to see the attributes it carries.

  1. The indicator

    The single measure that decides whether the objective was met.

    2 attributes: Measure · Source

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  2. The baseline

    Where the measure stood when the quarter began.

    2 attributes: Starting value · Measured on

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  3. The reading

    How often the measure is read during the quarter.

    2 attributes: Cadence · Read by

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A measure agreed after the quarter started is not a measure. It is a description of what happened.