The excluded

What the organisation considers important and buyers do not.

The part

What it is

Every organisation has one or two things it is proud of that no buyer weighs. Finding them is uncomfortable and saves investment.

Recording them prevents the comparison being quietly widened to include them again.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Excluded dimension
What the organisation values and buyers do not.
Text shared type
Reason
Evidence that buyers do not weigh it.
Reason shared type
Investment continues
Whether the organisation is still spending on it.
Choice shared type