Competitors · Capability comparison · Component
The dimensions
What customers actually weigh, drawn from real decisions rather than from a product roadmap.
The deliverable
What it is
A comparison built on dimensions the organisation chose will show the organisation ahead and will predict nothing. The dimensions have to come from decisions that actually happened.
Weight matters as much as inclusion. Most decisions turn on two or three dimensions, and treating twelve as equally important obscures which those are.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The deciding few
The two or three that actually settle decisions.
3 attributes: Dimension · Share of decisions · For segment
LearnThe excluded
What the organisation considers important and buyers do not.
3 attributes: Excluded dimension · Reason · Investment continues
Learn
Every organisation has something it is proud of that no buyer weighs. Finding it saves investment.
The other components in capability comparison
The comparison
How each rival stands on each dimension, including where they lead — because a comparison with no losses is not believed by anyone who has to sell against it.
LearnThe evidence
What each assessment rests on, since reputation is not evidence and impression is not either.
Learn